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Fashion jewellery or imitation jewellery is a type of attractive-looking jewellery that is created as an imitation of fine jewellery. It is inspired by contemporary fashion and experiments with both antique and modern, trend-driven designs. Made from semi-precious and non-precious materials such as brass, copper, glass, crystal, synthetic stones, etc, fashion jewellery is less expensive than authentic, fine jewellery. Some brands may also use silver or gold-plating in their products. Fashion jewellery is not a long-term investment, but is rather intended for short-term use.
Fashion jewellery is of inferior quality compared to fine jewellery, but if it is made from high-quality materials, it will last a long time and will not rust easily. High-quality fashion jewellery is designed to withstand everyday wear and tear.
Yes. Every piece of jewellery in all our collections is designed and crafted by skilled Indian artisans with years of expertise in jewellery-making. We use both traditional and modern techniques to create authentic and unique jewellery with a premium finish.
Yes. At SFJ, we place utmost importance on the needs of every client. Our jewellery is crafted from high-quality, skin-friendly materials that do not cause irritation or allergy. However, if you have extremely sensitive skin or are allergic to a particular type of metal, we recommend you check the product details and consult our team before making a purchase.
Yes, you can. We specialise in making bespoke jewellery in a wide range of designs and styles. From bridal sets to statement pieces, you can let us know what your requirement is (and even share your personal design), and we will have it custom-made for you.
At SFJ, we offer a wide and versatile range of modern, contemporary jewellery as well as traditional jewellery. You can opt for timeless Indian classics like jhumkas, chandbaalis, and Kundan-styled creations, jewellery pieces with intricate detailing, bold motifs, or traditional artistic designs, chokers, or layered, semi-precious stone necklaces. We also have simple, minimalist jewellery with sleek finishes, which are apt for casual wear. If you are looking for something trendy and funky, you will find designs that blend traditional craftsmanship with contemporary aesthetics and that are a perfect match for your personal style.
Always place your jewellery in a box or pouch, and store it in a dry place. Avoid exposing your jewellery pieces to water, perfumes, and any type of harsh chemical. Use a soft cloth to gently wipe the jewellery after every use to retain its shine.
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